Preheat oven to 350°. Roll out one can of rolls and press to the bottom of a lightly greased 9x13 baking dish, pressing seams together. Cream together cream cheese, sugar, vanilla, & milk and spread on top of the dough. Spoon and spread jam on top of cream cheese layer. Roll out second can of rolls, pressing seams together and lay on top. Mix together butter, 1/3 c. sugar and cinnamon and spread on top. Bake for 30 minutes or until golden. Cool before serving.